GoMeat

existing brand & app re-design

GoMeat is an existing delivery app for halal meat. It was redesigned in Adobe XD, in addition to the whole stationery set, brand logo, app icon, and mobile app. A detailed map screen was added so that the customers can see when their order has arrived.

Paper with red cow head silhouette on wooden surface
Infographic about Sofia Bashir, a professional chef. Includes personal info, bio, concerns, needs, tech comfort level, security concerns, and usage habits. Red background with a photo of Sofia wearing a hijab.
GoMeat application pain points description on a red background, highlighting issues with search customization, location changes, and missed items; solution includes a detailed map screen for order tracking.
Flowchart depicting the process for ordering meat online, starting from the dashboard, searching for stores, choosing a store, selecting products, adding to cart, checking out, placing an order, and tracking the order on a red background.
Comparison of GoMeat app icons. Left: Existing design with a red background, includes "Go" with an infinity symbol and truck. Notes point out repeated "go" and generic truck. Right: Redesigned icon showing a red cow head on a white and red background
Brand identity materials for "Go Meat," including a letterhead, envelope, business cards, and tablet screen with a red cow logo on a red background.
Comparison of an existing and redesigned meat delivery app interface on two smartphones, showing different layouts, color schemes, and navigation options.
Comparison of an existing app design and a redesigned app interface for food ordering, showing menu items and prices on mobile screens.
Comparison of two smartphone screens displaying payment and checkout interfaces for an app. The left screen shows a breakdown of a bill including subtotal, delivery charge, and total amount, with options for loyalty points and payment methods. The ri
Comparison of a navigation app's existing design on the left with a map and route details, and a redesigned interface on the right showing route, user details, and delivery information.